Branded + Custom Content

As a devotee of AMC’s “Mad Men,” I’m invigorated by any and all opportunities to flex my creative muscles in support of innovative brands.
Below are examples of some of my favorite work in branded and custom content.

Digiday

Digital Media Pocket Roadmap
Client: Oracle + Netsuite
I ideated this project from scratch, interviewed a range of media experts, performed media industry research, and wrote all text.
The project positioned Oracle+Netsuite as thought leaders and tastemakers within the media industry.

Bloomberg

Daily Finance Social Videos
Client: CME Group
I took business insights from CME’s group of finance experts and produced engaging daily video content for Bloomberg’s digital platforms.
The videos gave greater awareness to the CME Group and its team through a unique visual canvas.
(More samples available upon request)

ABC

Amazing Performance
Client: Lexus
I identified five groundbreaking film performances and produced a compelling article and video that would serve as natural bridges to the Lexus brand.
The high-quality performances were naturally synonymous with Lexus’ prestige and connected the carmaker to ABC’s larger digital audience.
(More samples available upon request)

Circa Interactive (now Archer Education)

Ghostwriting
Clients: Various colleges and universities
I interviewed professors, garnered their insights, and ghostwrote articles published in outlets like MarketWatch, Entrepreneur, and Harvard Business Review.
The ghostwritten pieces endowed the academics with previously unseen media attention and established them as legitimate subject matter experts.
(Samples available upon request)

AXS TV

Vinyl Unboxing
Clients: Capitol Records and additional labels
I produced videos featuring musicians like Carnie Wilson, Kenny Aronoff, and Sebastian Bach as they entertainingly unboxed deluxe vinyl editions of classic albums.
The videos brought greater awareness of the new vinyl releases to AXS TV’s cross-platform, music-focused digital fanbase.
(More samples available upon request)